Owners rental advice
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Congratulations!
You've made the most difficult decision in deciding to rent out your holiday home in Spain to paying guests. The rest is easy, right?
Well the answer is yes - and no. There is still the problem of letting everyone (and that means every holidaymaker) know that you are
now renting out your property.
This is not really as difficult as it sounds although, depending upon the method you choose, it may mean a bit of work on your part
in terms of marketing. The word marketing here doesn't mean sitting on the telephone or knocking on people's doors selling holidays in
your villa or apartment, it means merely getting things in order so that the right people can find your holiday home.
See our article on Maximising Your Marketing for tips on how to
promote your property and you'll realize that to effectively get the bookings in you will have to spend some money on the marketing side
of things. Holidaymakers simply won't know it's there unless you devise a method of telling them and the number of enquiries you could
expect to receive is proportional to the amount you spend on marketing. We would suggest that you work on using a budget of around £400
to generate 20+ weeks per year in rental income.
As the internet is by far the most popular medium for holidaymakers who are searching for accommodation in Spain, it makes sense to
ensure that your marketing campaign, and consequently your budget, includes a good proportion of online advertising. The main
issue with advertising on the internet is getting noticed amongst the millions of other websites already in cyberspace and with thousands
more appearing every day, your own website (if you had one) would stand very little chance of being found unless you invest large sums
of money and lots of time optimizing it to rank high in the major search engines such as Google, Yahoo, etc.
Fortunately holiday rentals websites such as www.rentaccomspain.com can help you
with this by providing a mini site for you. This is effectively a site within their own site which, normally for an annual fee, will
allow you to setup, manage and receive booking enquiries from your administration pages. Advertising on one or more of these sites
places your advert in front of millions of internet users each day and best of all, you don't normally need any technical knowledge to
use them. It's really just a case of finding the right combination of which sites to use and you should check to see what they offer in
terms of features and extras for the price they charge.
Remember, when writing your advert, that first impressions are normally the last impressions so you should aim to think like a
holidaymaker and ensure that your advert gives them what they are looking for with informative information on the location and your
holiday home within the first paragraph. Great looking photos and realistic pricing will also enhance the appeal of your property.
If you would like to advertise your holiday home with us, just click the 'register'
link at the top of any page on the website, then upload your property details and photos and your advert could be live online within one
working day.
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