A few tips to convert enquiries into firm bookings are listed below but this is by no means an exhaustive list as you
should always be prepared to treat holidaymakers who contact you as a potential customer and act accordingly.
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Make sure you are easy to reach if someone wants to contact you. If the only
communication channel you provide is your email address, then you may be inadvertently turning away potential guests who would
rather call you. Make sure you reply to answerphone messages and check your junk email folder regularly in case email enquiries have
been filed there in error.
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Always reply to enquiries in a timely manner and definitely within any response
timeframe you have stated. The most common complaint we receive from site visitors is that owners don't reply quick enough which means
they will move on to another property.
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The next step. Ensure your potential guests know how to confirm their booking, pay
deposits or their payment options, etc.
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Always be polite and helpful with enquiries. They may ultimately decide not to rent
from you, but the 'word of mouth' advertising they could give you should not be dismissed.
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Think differently. You may need to be flexible on your booking conditions - for
example, if you receive an enquiry for a period which is already booked, offer an alternative week instead. You must think like a
sales person if you wish to keep your holiday home occupied.
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Follow up enquiries by giving the enquirer a courtesy phone call around 24 hours
after your initial response. This will enable you to check if your email has been received and also, if they have decided not rent
from you, the reasons why. Make sure you are brief and non-intrusive with this phone call.
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Customise your response by adding a personal touch, such as mentioning activities
which would suit their group. This is a great way to create a connection with your potential guests which is very effective in
converting enquiries into confirmed bookings.
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Be enthusiastic. Let your potential guests know about your property's special
features and why they should rent from you.
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Get to know your guests. Ask questions to satisfy yourself that your rules will be
adhered to. People will not be offended if you ask how many children they intend to bring or how old they are. You aren't obliged to
take the booking, so don't be afraid to refuse it (politely) if you have any doubts.